Doug Hisel was named Senior Vice President, Store Operations in October 2025. He oversees all field operations of the company’s nearly 660 stores across 43 states as well as operations services and is responsible for ensuring the teams consistently deliver on the company’s commitment to food quality and guest experience.

Mr. Hisel is a nearly 20-year veteran of Cracker Barrel who has a strong ability to balance operational excellence with a deep understanding of people and Cracker Barrel’s processes and standards. Mr. Hisel started his Cracker Barrel career as an Associate Manager in Indianapolis, IN in 2007 and has served in various other operations roles of increasing responsibility, with his previous role as Vice President, Field Operations.

He attended Georgetown College.

Bruce Hoffmeister joined Cracker Barrel in January 2021 as Senior Vice President and Chief Information Officer. He is responsible for all aspects of the organization’s information technology, security and digital strategies and initiatives.

Mr. Hoffmeister worked at Marriott International for more than 30 years before joining Cracker Barrel. While there, he served in a number of finance and technology executive roles including his most recent role as Global Chief Information Officer.

Mr. Hoffmeister holds degrees in mathematics and biology from Thomas More College and earned an MBA from Vanderbilt University’s Owen Graduate School of Management.

Julie Felss Masino was named President and Chief Executive Officer for Cracker Barrel in July 2023 and assumed the position, along with an appointment to the Company’s Board of Directors, November 1, 2023.

A seasoned executive with a track record of success, Ms. Masino has more than 30 years of experience driving innovation and growth for globally loved and recognized restaurant and retail brands.

Ms. Masino previously served as the President, International of Taco Bell, a subsidiary of Yum! Brands, Inc. (NYSE: YUM) from January 2020 to June 2023. From January 2018 to December 2019, she served as President, North America of Taco Bell. Ms. Masino served as the President, SVP and GM Fisher-Price at Mattel, Inc. (Nasdaq: MAT) from April 2017 to January 2018. Prior to her service at Mattel, Ms. Masino served as the President and then the Chief Executive Officer of Sprinkles Cupcakes from 2014 to 2017. From 2002 to 2014, Ms. Masino served in various leadership roles at Starbucks Corporation (Nasdaq: SBUX). She began her professional career in corporate positions at a variety of retail companies, including Godiva Chocolatier, Coach, J. Crew, and Macy's.

She currently serves on the board of directors of Vivid Seats Inc. (Nasdaq: SEAT).

Ms. Masino has a Bachelor of Arts in communications from Miami University in Oxford, Ohio.

Sarah Moore joined Cracker Barrel in July 2024 as Senior Vice President, Chief Marketing Officer. She is responsible for leading all activities in the company’s marketing function including culinary innovation, menu strategy, advertising and digital media, loyalty, creative development, marketing communications, and guest relations.

Ms. Moore has nearly 20 years of hospitality experience and possesses deep expertise in developing and growing digital marketing initiatives, customer loyalty programs, and crafting innovative approaches that honor brand heritage while driving strong business results.

Prior to joining Cracker Barrel, she was Senior Vice President of Marketing at MGM Resorts International, where she spearheaded marketing initiatives for a portfolio of hospitality brands, including iconic resorts such as Bellagio, ARIA and MGM Grand. Ms. Moore led global brand marketing strategy, integrated media, social marketing, as well as creative and content for the entire portfolio of resorts and entertainment experiences.

Ms. Moore holds a Bachelor of Science in Marketing from Roger Williams University. She is married to an entrepreneur and a U.S. Army Reserve Lieutenant Colonel who has served our country for over 20 years, and together they are raising two young daughters.

Craig Pommells joined the Company in December 2021 as its Senior Vice President and Chief Financial Officer. He is responsible for Internal Audit, Investor Relations, Financial Planning and Analysis, and all Accounting functions. 

Mr. Pommells has more than 20 years of experience in the restaurant industry. His most recent role, prior to joining Cracker Barrel, was the Executive Vice President and Chief Financial Officer of Red Lobster. Prior to Red Lobster, he spent more than 15 years with Darden Restaurants in various finance and business analytics roles. 

Mr. Pommells holds an MBA from Rollins College and a Bachelor of Science in Aerospace, Aeronautical and Astronautical Engineering from Embry-Riddle Aeronautical University.

Donna L. Roberts was named Senior Vice President, Chief Human Resources Officer for Cracker Barrel in May 2020. She is responsible for overall strategic leadership and management of Human Resources.

Ms. Roberts joined Cracker Barrel in April 2012 as Associate General Counsel, advising the company on all aspects of labor and employment law. She was promoted to Vice President and Deputy General Counsel in 2018, and then became Vice President of Human Resources in 2019. Since joining Cracker Barrel, she’s been a six-time winner of “Best of the Bar” as nominated and voted by her peers and awarded by the Nashville Business Journal.

Before coming to Cracker Barrel, Ms. Roberts was a litigation partner at the regional law firm of Stites & Harbison, PLLC.

Ms. Roberts received her undergraduate degree from Vanderbilt University and a J.D. from Pepperdine University School of Law.

Mark Spurgin joined Cracker Barrel in January 2023 as Senior Vice President, Chief Restaurant Supply Chain Officer. He is responsible for the company’s sourcing and supply chain functions including the sourcing of food, beverages, equipment and supplies.

Mr. Spurgin, who has more than 30 years of supply chain experience, served as Chief Supply Chain Officer for Restaurant Growth Services before joining Cracker Barrel. Prior to that, he was with The Cheesecake Factory and Bloomin’ Brands, where he led global procurement, logistics, and international supply chain teams.

He is a graduate of Texas A&M University.

Rich Wolfson joined Cracker Barrel in August 2017 as Senior Vice President, General Counsel & Corporate Secretary. He is responsible for all aspects of the company’s legal activities and its risk and compliance management functions. In addition, he oversees the quality assurance function.

Prior to joining Cracker Barrel, Mr. Wolfson spent 11 years at CLARCOR Inc. as Vice President, General Counsel and Corporate Secretary. He was a partner of the InterAmerican Group, a private equity and corporate development advisory services business. He began his legal career in the Chicago office of Baker & McKenzie and became a partner of the leading global law firm.

Mr. Wolfson graduated with distinction from Northwestern University School of Law.